The Green Energy Game — ep. 2 — Richard Branson, Renewable Energy & Taxing the Use of Fossil Fuels
Following our mission of helping transform energy consumption into a greener and more sustainable model, today we continue the series aimed to look closely both behind the scenes and on the frontstage of the green energy game. The ins and outs of the energy industry in the renewable sector presented through the lens of the people who run it. The practitioners.
About Sir Richard Branson
A self-proclaimed “tie-loathing adventurer, philanthropist & troublemaker, who believes in turning ideas into reality. Otherwise known as Dr. Yes.”, Richard Branson is a British business magnate, investor, author, and philanthropist.
His first business venture was a magazine named Student, launched in 1966. It covered interviews with prominent personalities of the time and made most of its revenue by selling advertising space to brands, and also promoting popular artist records, achieving great success in sales and popularity among his audience and clients.
He later founded the Virgin Group in the 1970s, which controls more than 400 companies in various fields. Nowadays, the Virgin brand spans multiple industries, from telecommunications, travel, and airlines, to name three.
Renewable Energy & Climate Improvement
Our current world is powered-up by fossil fuel energy, and with the increasing power demand coming up in the next decades, a solution needs to be put in place, making way for equal and sustainable energy consumption. At a global level, there is an ever-increasing trend that accentuates the need for renewable sources, as both individuals and large companies understand the danger of running out of raw material to fuel the evolving digital society.
Worldwide, there is an increasing trend regarding renewable energy sources, and an increasing number of tech start-ups are taking up the challenge of coming up with the best solution on the market in order to achieve such a trailblazing goal in the energy industry. In order to achieve such big goals, any high-achieving start-up in this sector needs a healthy dose of capital infusion. Important players in the business area, as well as world leaders, have decided to invest their time and money aiming to encourage these evolving market structures in the energy sector.
Taxing the Use of Fossil Fuels — The Clean Energy Dividend Proposed by Sir Richard Branson
Nowadays, energy needs and consumption put regular consumers into several difficult situations. Centralized production influences the value invoices have. Due to tax regulations and other fixed costs involved in consumption prices go up, generating increased spend for individuals. No matter how much energy is consumed, these costs cannot be eliminated, for they are the ones that make the system work. Consumers end up paying more than they utilize, and so an increased need to equally distribute these expenses appears.
On his personal blog featured on the Virgin.com website, Branson proposes a concept that would have a positive impact on the mass consumption that has proven to be damaging to the environment and to energy client’s expenses:
In order for regular individuals to either consume or produce green energy, they need to have access to these types of resources. They need to be connected to be able to develop a network of renewable energy users. There is a need for creating a marketplace that sustains these types of transactions and socio-economical changes. As we mentioned before, people used the energy of fire in order to fuel their common goal of growing a community and survive daily. As a group. Decentralized energy platforms can make the difference between sustainability and waste. Sir Richard continues:
“The good news about this approach is that:
1. Clean energy will have literally billions poured into it over the next few years — enough money to switch the world from dirty to clean energy. This is important because what climate change initiatives are still lacking at the moment is major investment.
2. Companies investing this money should be happy because the investments they make should be secure ones.
3. Millions of new jobs will be created through a climate change revolution.
4. The public should be happy because although some fuel prices might increase in the short-term, the competition from clean fuel will rapidly drive prices of both dirty and clean fuel down very quickly and they will stay down forever.
5. Governments should be happy because the lower fuel prices will result in a great boost to the economy. Lower fuel prices are politically attractive and politicians will also be able to say that by implementing this, they have made a major move towards getting on top of climate change.”
Whatever change we make in one sector of society, has the power to ripple across the entire system. It can either generate positive results or it can make the situation worse. It’s in the hands of our world leaders to ignite that positive change, leading us towards a more sustainable and safe future.
Through this series, we aim to look closely at both behind the scenes and on the frontstage of the green energy game. The ins and outs of the energy industry in the renewable sector presented through the lens of the people who run it. The practitioners.
The next episode of this series launches on September 19th, featuring another trailblazing businessperson in the energy sector.
About Restart Energy
Restart Energy Democracy (RED) is a blockchain-powered platform, backed by Restart Energy — a European energy provider with 20 million USD in revenues. The company was built with a vision to democratize the energy sector and quash the dominance of legacy monopolies in the energy world. The company’s credentials include a customer base of 27,000 households and 3,000 corporate clients, expanding at more than 2,000 clients per month, and it’s impressive growth: 1700% from 2015 until today.
Restart Energy is developing the world’s first peer-to-peer, fully decentralized energy transfer platform allowing users to send and receive energy worldwide, based on its proprietary virtual balancing system, that uses A.I, Big Data, and IoT technologies. The RED ecosystem is comprised of the RED-Platform, RED-Franchise and RED-MWAT Tokens.
For more information, please visit our website, our Telegram, and read the Restart Energy whitepaper. Join our announcement channel for updates regarding Restart Energy Democracy.
